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SEO Companies: Why are you trying to get me to pay for things?

So I get this email the other day from an SEO company/individual. He says I could be in the top three in the google rankings for my website, DKerr Creative.

Do I care? Yes! I have an arch nemesis who has devinkerr.com, and he always beats me to the top.

Should I care? No! I am just using my site to promote my work and skills. I’m not looking to take on more work at this time.

What could I do? I could take to tagging my photos and text with keywords and such, but I don’t have the wherewithal, when I have to do it for my other clients. I have Webmaster Tools plugged in with a sitemap and a robots.txt file. I’ve added the keywords I think are relevant to me and my work in the site description and keywords meta tags. To me, for now I think I’ve done enough.

Who Is this? I get an email with no URL to a business site, the sender has a GMail account, and he says he found my site through online advertising. How can that be when I don’t advertise?

So Mr. Plouffe, no I do not need your help.